Whether it’s selling to a client, overcoming an objection, recommending products, setting goals, hiring employees, creating a culture, strengthening your family, or bettering yourself, it takes optimism. Tyler J. Jensen, CIC, CPRM is a nationally respected business strategist and founder of The Top Performance Group, known for creating top performing sales culture. With a decade of experience, he has mentored hundreds of sales professionals and business owners from major companies around the US. Tyler was named KSL 5 Utah's 2025 Industry Leader for business coaching. Tyler's impact with insurance agents allowed him to be named Insurance Business Magazines 2024 Rising Star. As an artist Tyler has sold his artwork in all 50 states and is one of the only freehand architectural artists in the world. As a magician Tyler has performed magic in Las Vegas, and on stages around the US. Tyler's insights on optimism and top performance principles have made a significant impact on the way sales is viewed in organizations. As a Top Performance keynote speaker his powerful message on optimism can help any sales professional overcome the three complacency models and live their best life. After years studying top-performance, he has discovered consistent patterns and strategies that can be used to overcome complacency, fear, failure, and negativity that is impeding individuals' paths to top-performance. Tyler received a bachelor’s degree in business administration from Weber State University, is a member of the Society of Certified Insurance Counselors (CIC), is a Certified Personal Risk Manager (CPRM), and was the owner of Tyler Jensen Agency, Inc. During his time as an agency owner, he earned the companies Blue Vase Award and was also awarded Best Insurance Agency in his local community. As a national speaker, founder of The Top Performance Group, and creator of the four pillars of Top Performance.  Tyler is a native of Utah and currently resides in Ogden, Utah, with his wife Melodie and their three children. Tyler served a two-year service mission in Texas. He and his wife continuously serve and volunteer on a weekly basis in their local community organizations.